A Greenpeace campaign that highlights the problems caused by marine pollution, focussing mainly on plastic waste. A poster which gives the illusion of a beach scene from a distance. When people look closer, they will discover that it’s not a beach at all, just some plastic bags; forcing the real message to hit home.

The campaign extends into an editorial that explains the implications of plastic marine pollution and explains how the public can help to improve the situation.

Website for campaign that educates people on plastic waste in the ocean. Home page gradually fills up with plastic before you can click to enter and click each item from the menu to find out more.